Calton Datx
A tool that measures digital signage audiences in real time using computer vision.
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Calton Datx is an AI-powered audience measurement and analytics platform that analyzes real-time data from people and vehicle movements to deliver actionable audience intelligence. It uses computer vision and machine learning to track pedestrian behavior, demographics, crowd density, dwell time, and traffic patterns with high accuracy. The platform processes millions of live data points through a real-time dashboard, translating complex datasets into clear KPIs and measurable insights. Businesses use Calton Datx to monitor audience behavior, understand movement trends, and support data-driven planning, reporting, and accountability across physical environments and locations.
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